6 Replies Latest reply on Feb 28, 2017 9:51 AM by Dory Viscogliosi

    Adding content to the beginning of the Nurture stream

    Suraiya Datardina

      I just want to double check that if you add an email to the beginning of a nurture stream people who are already in the nurture stream won't get it?

       

      The reason I ask is because we just sent an email to our database and I want to add it to the nurture stream but I do not want people who have already received it as part of the separate email send program to receive it again.

       

      Or is it easiest to add this content in under a nested program with the logic:

      Member of Nurture stream = true

      Member of Program Email send = False

      Flow - Send email

       

      Any comments would be appreciated.

       

      Thanks

      Suraiya

        • Re: Adding content to the beginning of the Nurture stream

          Hi Suraiya,

           

          To answer your first question - yes, if you add an email to the beginning of a steam, those already in the stream wouldn't receive it. The logic of the stream is to send the next subsequent email in that stream that the lead has not yet received.

           

          For the second part, your reasoning is correct, if the email in question was sent in a program outside of the engagement program, there is no built in logic within the engagement program for it to know which leads have already received it.

           

          I think your idea is a good one - although I wouldn't build a nested program, simply a smart campaign. The campaign can be set up as follows:

          Smart List:

          1. Member of Engagement Program = True; Stream = X
          2. Not was Sent Email = Email Y (I would use this rather than Member of Email Send Program, just in case they were skipped the first time around)

          Flow:

          1. Send Email Y

           

          Thanks,

          Robin

          • Re: Adding content to the beginning of the Nurture stream
            Dory Viscogliosi

            Hi Suraiya, I'm not sure if I misunderstood Robin's response, but to clarify: If you add an email to the beginning of a nurture stream, those people already in the stream WILL RECEIVE that email at the next cast. The way engagement programs function is at every cast, they look from the top down and will send the first email for which a person is eligible. (Prioritize Stream Content - Marketo Docs - Product Docs )

             

            If you're adding an email (the exact same email, clones are not the same), then people who have already received that email somewhere else will not receive the email in a cast.

             

            If you are using nested programs in your EP then I'd look into an exclusion status so that they are a member of the program and won't receive the email again. If you are generally just adding the actual emails to your streams, then I'd continue the same way and they won't receive the email again as long as they've already received that email.

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