AnsweredAssumed Answered

How do leads from existing clients affect your conversion rate?

Question asked by 38dd31ad360028bff05c38faaeaf5e246f3b92c6 on Apr 2, 2014
Latest reply on Apr 3, 2014 by 9695
From time to time, a person employed at one of our current clients, who may not be in our system, will sign up for a webinar. If this lead has been scored in Marketo to be MQL, it will port over to SalesForce as a new lead and will be incorrectly counted towards our Marketing Generated Lead number.

Our sales ops manager has the decision to junk the lead or convert it to a contact, and associate it with the client account. The latter is a great way for us to keep track of all of our contacts for an exisiting client, but the lead is then counted as "converted" and will skew our conversion numbers.

Anyone have any thoughts as to the best way to roll the contact under the account that he/she is with, without it affecting our conversion rate?