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If you are using SFDC, you can create a custom field on each lead (and map that field to the oppty) that is called 'Power of One'. You can then count the converted leads with opptys vs. just converted leads.
This is a link to last week's (3/26) Launchpoint webinar given by Jeff Shearer, NA Marketing manager for Egencia where he talks about his use of the RingLead webhook to create Contacts in existing Accounts.
If you have any questions about how it works Ashley, let me know.