2 Replies Latest reply on Feb 22, 2017 7:30 AM by Josh Hill

    How can I view post-lead to opp conversion success for PPC Keywords?

      I’d like to find out what insight Marketo can give us around PPC keywords. I want to find that out so that we can determine if and how we can evaluate post conversion success around PPC campaigns. I can track  success leading up to someone becoming a lead but loose visibility after. IF there’s any kind of keyword data that gets appended to an individual lead or campaign, then I may be able to use that.

      Example: What is the quality of a lead that came in from keyword “Oncology” vs. “NGS”.  Did one progress through the funnel more/faster, are “oncology” leads being put back into Recycled? Etc. Does that make sense?