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- You need to capture the PPC keywords. This usually can be done using UTM parameters (and especially utm_term) and hidden fields in forms.
- Then you will be able to report on them
- If you are using Google Adwords for your PPC, then you can also connect Marketo to adwords and you will get this info in adwords. See Add Google AdWords as a LaunchPoint Service - Marketo Docs - Product Docs
I assume you have RCE to be able to do this?
+1 on Greg. You may need a Program per Keyword Group.