ba188b4921410e1bcc7d5b72e586420a4e78e98b

Merging three marketing automation platforms

Discussion created by ba188b4921410e1bcc7d5b72e586420a4e78e98b on Feb 15, 2017

I thought many of you will be interested in this story about a team of Antenna consultants working for a Fortune 100 manufacturing company, helping guide 26 global divisions in 80 countries working in three different marketing automation platforms (Marketo, Eloqua and Pardot) onto one platform (Eloqua) with the key outcome being to improve lead to revenue management (but first, the ability to even measure this!)  No easy feat!  The Work We Do: Using Marketing Automation to Get a Better View of Customers

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