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There are a few things you can do and a few ways to look at the data.
1) Make certain fields mandatory.
2) If email address is mandatory send a confirmation email to make sure it is their real email address. Whatever the asset is they are trying to get make a link in the email. So they wont get the assets without giving you correct information.
3) Make sure your lists are fresh. If anyone hasn't engaged (open or click) an email in the past 6 months send an email asking to update or confirm their information.
The data is only as good as what is entered. If they are filling out a form to get something make sure that whatever the want to get requires them to put in information that can be confirmed.
All the fields are mandatory but still I get some weird info, from actual potential clients.
My target are IT professionals, they are usually very smart and dont like to get tracked, they care a lot about privacy and don't like to get emails just because. Usually, they ask for a quotation using a gmail and later they give us the real work email, but just when we have established a more personal interaction with them.
My issue is the way we would update this. I can do it easily myself but my team usually uses a bunch of other tools and would get very confused with the Marketo inferface.
We have this same issue. We get some strange info in our forms and later we are able to verify it or update it. The issue with Marketo is if you enter a new email address it will create a new record. We usually do 2 things to try and attack someone changing an email address:
1) Manually go in and update the record.
2) Add the new email (creating a new record) and every six months clean out the database with inactive records (No opens in the past 6 months).
3) Add a new field for work email and then create a smart campaign to copy to work email into the regular email field.