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When should I create a new program for landing pages

Question asked by 4813bcfc012987e51f04db500008948903d81556 on Feb 14, 2017
Latest reply on Feb 15, 2017 by Grégoire Michel

We have a program that houses all of our landing pages.  We want to run a facebook campaign that links to these landing pages.  Should we create a new program for each specific marketing initiative (organic traffic and the fb campaign) ?  How do I manage the assets (landing pages) if there are two separate programs but using the same assets? 


I also have an operational program that is tied to lead scoring and sending out operation emails.  Can the lead scoring be linked