0 Replies Latest reply on Feb 9, 2017 7:59 AM by Vera Parassidis

    Digital Campaign Manager - Boston, MA

    Vera Parassidis

      Shorelight Education is looking to hire Digital Campaign Manager http://app.jobvite.com/m?3rbDqiws

      About Us

      Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

      Job Overview

      The Digital Campaign Manager works with Shorelight’s creative team to collaborate on, create, and deliver full-suite digital marketing campaigns, including emails, landing pages, digital ads, and blog posts. This individual is responsible for sharing the stories of our university partners and current student, to drive awareness and generate engagement.

      Key Responsibilities

      • Work closely with in-country marketers to create culturally relevant campaigns that align with the unique media landscape
      • Partner with our universities to interpret their brands through international students' eyes
      • Implement innovative and effective approaches for sharing high-impact content via our websites, social media channels and marketing automation systems
      • Stay up to date on university news and determine the best way to share the news internationally
      • Determine the best mediums based on the message and call to action
      • Understand and utilize analytics to recommend and implement improvements
      • Manage projects to ensure that campaign collateral is delivered on time and is easy to traffic/launch


      • Bachelor’s degree in marketing, communications, or a related field
      • 2–3 years marketing experience, preferably in copywriting, designing, or content creation
      • Strong project management skills
      • Experience creating content for international audiences is a plus
      • Effective in a fast-moving and/or changing environment that includes varying tasks, responsibilities, and people
      • Self-motivated, strong work ethic, commitment to excel, and proven ability to work independently and unsupervised
      • Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance


      Application Process

      To apply for this position, please visit http://app.jobvite.com/m?3rbDqiws