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Email Performance Report - Not reflecting the true view of unsubscribes.

Question asked by Jamie Barclay on Jan 30, 2017
Latest reply on Jan 30, 2017 by Josh Hill

The email performance report seems to reflect an inaccurate view of leads that have truly unsubscribed based on the mailing sent.

 

For this mailing:

https://app-sjo.marketo.com/#EBP3152A1

 

It looks like the “unsubscribed” in the email performance report is “Leads who unsubscribed to this email) = 9 - can you confirm?

The report shows 9 leads  (however when I run a smart list on Unsubscribed from this email = 15.

https://app-sjo.marketo.com/#AR3545A1LA1

I'm looking for an auto-generated report that incorporates

  • Unsubscribed from email
  • Receives the email and unsubscribes (unsubscribed = True). In the case of this mailing there are 123 leads that have unsubscribed based on this mailing.
    https://app-sjo.marketo.com/#SL116166B2LA1

 

Because I want to present a realistic picture to my stakeholders of the unsubscribes to the email, I have to manually adjust the number for the Unsubscribes on the email performance report before sending it - vs. having the correct unsubscribe number reflect on the report so I can send to subscribers.

 

Thoughts?

Outcomes