Hey Jamie, we cannot log into your instance, so we cannot see any of the links you've included above. That said, are you using the native Marketo unsubscribe link and page? If not, then you will likely have discrepant numbers unless you've set this up How to Build an EXTERNAL Subscription Center
Thanks for your response. We are using this global unsubscribe link taking the the Marketo undubscribe landing page.
I will reach out to Marketo support directly.
You do not need the http:// as the system token resolves fully as a URL.
1. Yes you will find differences in the Email Perf report vs. Smart Lists. Always. There are tons of articles here on this. Please search for them.
2. Yes, you can mostly do this with smart list subs with the correct filters.
You will still have to check these reports and build the data yourself.
You should also check Email Insights if you have it as it may be more accurate (or not), but it will be faster