0 Replies Latest reply on Jan 24, 2017 10:09 AM by 994794ad135fec3686fb7bd46f7a5faed3deea0f

    Product Marketing Manager

      POSITION DUTIES

      Duties include, but are not limited to, the following:

       

      • Develop the product strategy and product marketing mix for new product development.
      • Track market trends and derive competitive strategy and differentiation by product type.
      • Ensure translation and representation of product strategic priorities in customer marketing plans and positioning.
      • Diagram customer buying process and buying criteria.
      • Create customer communication support.
      • Support internal teams to conduct market need / customer validation analysis by customer type.
      • Report progress of marketing plans to leadership.
      • Manage the entire product lifecycle from a go-to-market perspective, including working with operational/NPD stakeholders on needed productivity until product is ready for sunsetting.
      • Identify services/support needs to translate from product offering to solution/value-add offering; identify customer research requirements and work with the customer insights manager to deliver value-added offering.
      • Promote and deliver product training for customers and internal stakeholders.
      • Business development such as lead generation and lead conversion.
      • Create a value proposition and ensure differentiation and relevance in the market.
      • Develop tools to support the promotion of the value proposition to prospective customers.
      • Create cross-selling strategies in Marketo that drive incremental revenue.
      • Collaborate with the finance team to generate forecasts and budgets for revenue and customer acquisition.
      • Conduct pricing and profitability analysis to understand the potential impact of product policy changes on new product launches and changes to product positioning.
      • Use metrics to improve ROI (Cost to acquire customers).

       

      REQUIREMENTS

      Qualifications

      Skills and Abilities

      • Experience serving as the “Voice of the Customer”.
      • Proactively driving customer engagement throughout the product lifecycle.
      • Previous experience developing and executing a marketing plan that resulted in increased revenue.
      • Experience conducting market analysis.
      • Ability to influence outcomes with a professional demeanor.
      • Creativity that comes the insights of others.
      • Ability to accomplish objectives in a collaborative work environment.

       

      Experience

      • Minimum of 5 years of experience in product strategy and marketing  in healthcare.
      • Required experience using Marketo.
      • Bachelor's degree emphasis in marketing (MBA preferred).


      Apply Here: - National Board of Medical Examiners Jobs

       

      The NBME offers competitive salaries, excellent benefits, and a rewarding work environment.

      The NBME is an equal opportunity employer.