I felt the presentation was very clear and is your best bet (better than this response post I wrote) in getting a better picture of what you're trying to accomplish. It is not a step by step tutorial but assumes that you are familiar with all of the features, like tokens, assets, cloning, etc.
My question is, what about the presentation was confusing that we can help clarify for you? If it was everything, you may want to just get in contact with a consultant that can personally help you learn all of this stuff if that is your intention.
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I would consider Dynamic Content+Segmentations or Snippets. I understand the possibilities for tokens here, however, the foldering in this situation could limit you.
There are a lot of options, with segmentations being ideal. Take a look also at the Token Presentations from Adam New-Waterson and Jeff Shearer.
Thanks Josh! That presentation is also very helpful.