2 Replies Latest reply on Jan 13, 2017 6:17 PM by Josh Hill

    Success Path & Measuring Detours

      Hello,

       

      We have a similar revenue cycle model to the example that's included in Marketo's product documentation (see image below). Many of our leads come through the "Delayed" stage into "Lead." Given that this isn't on the success path, what is the easiest way to measure the conversion rate from "Delayed" to "Lead"? Please note that we do not have Revenue Explorer Reports on our account.

       

      Thank you!

       

      Screen Shot 2017-01-13 at 2.30.44 PM.png