0 Replies Latest reply on Jan 11, 2017 9:59 AM by Emily Bonomo

    Google Ad Words, PPC and Marketo - Can you see keyword that brought in specific lead?

    Emily Bonomo

      Hi All,

       

      My colleagues and I are discussing how we can use Google Adwords in Marketo and were wondering if you can see the PPC Keyword/ Search Query that brought that particular PPC lead into Marketo? Can it tie the keyword to an individual's lead record? Or is it only an aggregate number in Marketo that comes from the total number of leads that came in via that keyword?

       

      Thanks for your help!