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Lead Scoring Inbound Versus Third Party or Tradeshow

Question asked by 57adbfedd6af6d5edb01a91434cfd6622e3fb236 on Jan 12, 2017
Latest reply on Jan 12, 2017 by Wyatt Bales

Hi All,

 

I am doing some research on lead scoring and through my research I understand it is very easy for us to track and score a lead if they complete an action once in a channel.

 

Is it easy to track and score if a lead completes multiple of the same action in the same channel. For example if John Doe visits our booth at two different tradeshows we will have the ability to assign points for each visit. Another example if they pull a whitepaper from two of our different third party vendors we are able to key off the actual action and not the high level source correct?

 

Thank you in advance.

 

Murph

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