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Best Practices for Managing Possible Duplicate Leads

Question asked by Tom Kerlin on Jan 11, 2017
Latest reply on Nov 16, 2018 by Raymond Russell



I was wondering if someone could share their process for handling possible duplicate leads. I currently have 6,500+ leads in my Possible Duplicates system smart list (using just the default Duplicate Field Name is Email Address) and wasn't sure if there was a better way to merge lead records aside from going through the list manually or using a third party service. Is there a certain number figure or percentage (of total database) for when duplicates should be considered a major issue? Do you manage these leads on a monthly or annual basis and if so, how?


I found a Product Docs article that relates: Automate an Alert for Possible Duplicate Leads - Marketo Docs - Product Docs

Has anybody tried implementing this approach? If so, please share your thoughts!


Thanks for your help,