0 Replies Latest reply on Jun 26, 2018 3:47 PM by Megan Crone

    Digital Marketing Specialist for Fortune 500 Company (Tempe, AZ)

    Megan Crone

      Looking for a digital marketing specialist to join our team in Tempe, AZ!

       

      Digital Marketing Specialist

      • Implement and maintain drip and nurture campaigns
      • Work collaboratively with marketing managers from each of the go-to-markets and verticals to develop personalized content with the ultimate goal to increase response rates, engagement and drive measurable pipeline.
      • Continually evaluate buyer persona based on analytics and research and adjust personalization/automation strategy based on findings.
      • Collaborate with the Analytics team to provide template reports that can be automatically delivered that show campaign effectiveness against industry standards both at the campaign, product line and aggregate levels.
      • Provide regular reporting on utilization, campaign effectiveness, response rates and related marketing ROI metrics.
      • Own and execute entire large-impact projects as assigned
      • Effectively communicate concepts with authority and conviction

         
      What you bring to Insight: 

      • Minimum 3 to 5 years of hands-on marketing experience
      • Experience with Marketo or other marketing automation platform, specifically emails, forms, landing pages, campaigns, lead scoring, progressive profiling, distribution lists, contact groups, and reporting
      • Knowledge of best practices for email HTML coding
      • Understanding of UX and Conversion Centered Design Principles
      • Understanding of web development principles and web technologies, including HTML, CSS, and JavaScript
      • Experience with Photoshop, Dreamweaver, HTML or other creative software
      • Excellent time-management, organization and project management skills, with attention to detail from inception through execution
      • Strong analytical and problem solving skills
      • Excellent teamwork and communication skills
      • Strong software aptitude and fast learner
      • A team player who works well independently
      • Strong writing, communication and collaboration skills
      • Ability to think creatively about marketing testing techniques and options
      • Strong strategic thinking, creative problem solving and analytical skills
      • Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent experience

        The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here

      • Global technology provider of IT hardware, software and service solutions
      • Fortune 500 company founded in 1988
      • 5,400 teammates worldwide, operating in 22 countries
      • One of The Valley’s 2016 Healthiest Employers (Phoenix Business Journal)
      • 2016 HP US Personal Systems Reseller of the Year, 2016 Microsoft Federal Channel Partner of the Year, 2016 Cisco Gold Certification in North America, Microsoft’s No. 1 Global Licensing Solution Provider