0 Replies Latest reply on Jan 10, 2017 12:36 PM by Olivia Leung

    wanted: Demand Generation Contractor (6 months with potential to convert to full-time)

    Olivia Leung

      Hi,

       

      I'm looking for a Demand Generation Manager contractor from about April to September. This position will be based in Palo Alto, CA. Below are the details:

       

      Responsibilities:

      • Support and execute multi-channel demand generation programs (i.e. events, digital campaigns, email nurture campaigns) that is compelling to the targeted Fortune 500 leads
      • Create and enhance persona-based email nurture campaigns
      • Partner with sales and product marketing to develop and execute account-based marketing programs that generates leads for sales pipeline
      • Program manage outside vendors that contribute to demand creation programs including designers, copywriters, email providers and list agencies
      • Ensure inbound traffic can be converted into known leads through a consistent process
      • Develop and create emails and landing pages with Marketo
      • Collaborate and provide actionable feedback to improve and refine demand gen programs through testing, refinement and best practices
      • Analyze and present which programs are outperforming and which programs to revamp
      • Manage sales development representative team

       

      Qualifications:

      • Bachelor’s degree in related field
      • 5+ years of B2B program management experience in high-tech
      • Strong program / project management skills to prioritize and manage multiple projects simultaneously to completion
      • Proven hands-on experience with Marketo, Salesforce, web analytics and reporting
      • Collaborator and team player who can work with a diverse group with strong leadership and cross-functional project leadership skills
      • Self-starter who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

       

      If interested, please email me directly at olivia@maana.io