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Splitting Lead Score into Demographic & Behavioral Scores?

Question asked by Dezie Okpoebo on Jan 6, 2017
Latest reply on Sep 4, 2017 by Grace Brebner

I'm wondering if anyone has suggestions and/or best practices for transitioning from one lead score to demographic and behavioral. In particular, I'm concerned with out historical data. For all future leads my plan is to update my lead scoring campaigns to populate either the behavioral score field or the demographic score field and then use a separate campaign to add these fields together in the lead score field whenever one changes (this will continue to be the field that shows up in Salesforce, behavioral and demographic scores will be used for marketing purposes and housed solely in Marketo).


For historical data, I'm looking for input on the best most accurate way to separate the scores. Anyone have experience with this?