4 Replies Latest reply on Dec 28, 2016 1:24 PM by Michael Loop

    Dynamic Map (or other Address) Snippet

    Michael Loop

      Hi there,

       

      Has anyone ever populated a Marketo email with a snippet or section that can be made dynamic by an address field?

       

      I'm looking to build a dynamic map which shows the US and then lays points of interest on the map dynamic to the addresses or zip codes found in the field.

       

      Similar to this:

      https://www.smashingmagazine.com/wp-content/uploads/2010/03/points-of-interest-map.jpg

       

      Thanks for any tips!

        • Re: Dynamic Map (or other Address) Snippet
          Justin Cooperman

          The only way to do this would be to have a web-based service that took in query string parameters (like zip code, for example) and then generated an image dynamically when requested. This would allow you to, in a Marketo email, insert an <img> element in your email with a dynamic "src" value like <img src="http://myimageservice.com/showUSmapwithdots?zip1={{lead.zip1}}&zip2={{lead.zip2}}" >

          • Re: Dynamic Map (or other Address) Snippet
            Juli James

            Hi,

             

            I've never done it using an address field, but by using segmentations based on country.  Could you build similar segmentation based on location/city etc?  It might take a little while to out but once its done it will be easy to manage?

             

            Thanks

             

            Julz

            • Re: Dynamic Map (or other Address) Snippet
              Sanford Whiteman

              Following on from Justin: the objective doesn't relate to Marketo, really.

               

              The question is whether you have a service that can generate the static image you want based on a simple HTTP GET from an <IMG> tag (i.e. non-JavaScript-assisted, since emails can't run scripts).

               

              In general such concepts are widespread (we use LiquidPixels, for example, for dynamic product images) and surely there's a GIS/mapping service that can do this. Even if there's not a direct <IMG> server available, with so many mapping APIs out there, you can build your own (compositing dynamic widgets with a preset map of the US is easy for a developer).

               

              Alternately, you could call a webhook to pre-generate images and populate a URL field on the lead (this would be notably faster at open time, esp. if you're building your own image server and the server isn't equipped for massive real-time traffic).. Though still basically the same idea on the back end.

              • Re: Dynamic Map (or other Address) Snippet
                Michael Loop

                Thanks for the responses all.  I agree Sanford.  That's the route we were thinking of going down.  Just wanted to pose to the community to see if there were any pre-built widgets or experiences to leverage. 

                 

                We'll let you know how we go.