on Dec 22, 2016Is it just me or is it impossible to add emoticons to Marketo subject lines? Seems to strip them out for me every time...
Hi Sanford Whiteman, this is a great blog post. I really like the Simple Q encoder you embedded and the reminder to test every combination of browser + mail client + provider + emoji character.
Great! Glad you like it -- and feel free to comment on my blog with your results.
This is fantastic! Is it too late to send a blast with a Christmas tree in the subject line now?
Of course not! Ha "Christmas is over, back to work we go! *tree *sad face"
Sure, just keep it witty!
Maybe even "We just figured out how to use emojis, so..."
Hi Sanford,
I went to the site you provided but couldn't find the Q code emoji converter. Is it somewhere else?
Thanks,
Bonnie
It's right in the middle of the blog post:
Hi Pierce,
Not sure why you mentioned me here
-Greg
Something to add to your ever growing list of product enhancements. It shouldn't require special coding to add these...
Wouldn't an emoticon in the subject line give the email more potential for going into the SPAM or trash folder? I wouldn't recommend emoticons in a subject line.
Here is a crafty piece on subject lines that can help with opens/clicks: Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist - LeadMD
Thanks!
Beth
Wouldn't an emoticon in the subject line give the email more potential for going into the SPAM or trash folder? I wouldn't recommend emoticons in a subject line.
No evidence whatsoever that this is true. Emojis are used by the world's biggest brands.
Yep - and they are used for a reason. Higher open rates.
Of course. But I don't want to predict anyone's site-specific experience. What is clear is that they don't reduce open rates.
Maybe trying AB Testing is a good way to see if it works or not.
Industry specific successes with emojis. We don't see any decrease in performance with them, but we also don't have a significant increase in opens due to emojis
Actually, Marketo is supporting emojis from unicode 5.2 and previous. This blogpost here shows them... You can copy paste them in your subject lines, sender name fiels and in your tokens... and test, test, test !
That's not actually how it's done. Only a limited number of emojis work via direct copy-paste. You should read my (earlier, more complete) blog post linked above.
Hello Sanford,
Well, I dit it... Actually, I was so enthusiastic when I read it few weeks ago. I tested it and everything was fine ! But some times after, It was not working anymore... I made other tests and I found that you can copy paste emojis from unicode 5.2 and previous. Sometimes they are not well displayed by Marketo, but it manages them.
Yes, Pierce it is possible (and not just until you save the draft!). It'll be on my blog tomorrow. Pubbed just now: http://blog.teknkl.com/yes-you-can-use-emojis-in-marketo-subject-lines/