0 Replies Latest reply on Dec 13, 2016 4:26 PM by Shannon Renz

    Marketo Campaign Specialist, Atlanta, GA (or remote for the right candidate!)

    Shannon Renz

      SAP Ariba is looking for a Marketo expert with 4+ years experience to join our Marketing Operations Team! This is a great opportunity to own the execution of email marketing programs, as well as help shape and optimize our marketing automation strategy. Learn more and apply here: Marketing Campaign Specialist (Ariba) Job


      Feel free to reach out to me directly if you are interested: shannon.renz@sap.com.


      Duties and Responsibilities

      • Daily management of Marketo instance and functionality in support of marketing campaigns and communications. Maintain strong integration between Marketo and SAP CRM.
      • Design workflows and templates and execute progressive demand generation and nurture campaigns with Marketo.
      • Collaborate with marketing to implement campaign forms, landing pages, emails, remarketing ads, progressive profiling and other technical integrations critical to the marketing engine.
      • Establish and deliver marketing reporting, dashboards and analysis on campaign performance, conversions, attribution and effectiveness.
      • Be the marketing funnel expert and improve targeting by continuously improving the database quality using tactics such as data enrichment, list segmentation, and batch list loading.
      • Design Global specific campaigns working with Field Marketing teams on best practices and maintaining adherence to opt-in/email laws and regulations.
      • Work closely with sales to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes for better lead routing and qualification.
      • Partner with Marketing Program owners to support campaigns
      • Data mine from prospects in CRM to formulate segmented communications lists. Manage contact database, unsubscribes/opt-outs, and list imports.
      • Embrace a test and learn mindset, dig for actionable insight within data by applying response analysis, A/B testing and best practices to optimize all aspects of campaigns.
      • Perform analysis for pattern recognition and correlations across market segments and target demographics to find and capitalize on areas of opportunity.
      • Defines and enforces brand standards and guidelines across marketing campaigns.
      • Analyze campaign effectiveness and report on campaign metrics, closed loop reporting and ROI


      Preferred Qualifications

      • Experience with Marketo and CRM Systems (Marketo certification a plus)
      • Solid verbal and written communication skills
      • Creative, open-minded and enthusiastic about seeking new solutions to challenges
      • Comfortable multi-tasking and eager to take on more projects
      • Experience working with sales organizations as it relates to successfully executing a campaign, gaining stakeholder alignment and gathering feedback
      • Working knowledge of HTML
      • Familiarity with CMS applications
      • Experience in mobile friendly or responsive design
      • Strong interpersonal skills; ability to influence others without formal authority
      • Strong organizational skills and ability to meet deadlines in a fast-paced environment.
      • Marketing analytics experience a strong plus