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Is Multi-Touch meant to only look at marketing initiatives and efforts?

Question asked by Nate Oosterhouse on Dec 9, 2016
Latest reply on Dec 9, 2016 by Grégoire Michel

Questions:

  1. Is Multi-Touch meant to only look at marketing initiatives and efforts?  I ask because we have a lead source of rep generated.  This is not a marketing effort or initiative obviously but we will want to have a channel for it because we can acquire new leads through that "channel".

 

   2. Would you make that channel have a success so it would be attributed credit in both the FT and MT sense or would you not mark a success status so it is excluded from MT?

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