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This is a really good question. Although I do not feel there is a perfectly unique and right answer to this, I tend to say that:
- Fot MT, the sales touches should not be counted, unless you can count them all, which is very unlikely (for a start, a significant part of the Sales touches will be in Outlook, not in the CRM...)
- For FT, on the other end, these sales sources have either to be counted, or the related oppies should just be ignored. If you ignore them for FT, you will still have to be able to compare Marketing FT to total pipeline / revenue, but you do not need sales touches for this, just the lead source field.