0 Replies Latest reply on Dec 5, 2016 7:49 AM by Filip Mlody

    Forward to a friend - track original referer

    Filip Mlody


      We want to create a campaign where we ask customers to refer a friend by filling a form with their friend's details. Based on that we would want the new lead to be sent an email using the original referrer's details like first name, etc.


      QUESTION 1: Would recording Marketo forms' form-fill-out be enough to capture both details - new lead (via the details on the form) and original referrer (via form fill event or a hidden field in the form)?

      QUESTION 2: Using custom fields (like referrer's ID number) being hidden on the form, will I be able to tie together the original referrer and the new lead?
      QUESTION 3: Is there a way to then use the referrer's detail on the email - token for name, email, etc?


      Anyone able to help with this or ran similar programs?