1 Reply Latest reply on Dec 2, 2016 9:32 PM by Sanford Whiteman

    Anyone tracking the source (paid search, organic, referral) of anonymous leads successfully?

      We placed javascript on our website that cookies anonymous visitors on their first visit. The code looks at the referring URL and marks the record as one of the following:

       

      Organic

      Paid Search

      Referral

      Direct

       

      Then when an anonymous lead becomes known (fills out a form) we populate a custom field to designate which of these sources was the first, original source.

       

      We were leveraging Google Analytics referral URL tracking as part of our solution and recently upgraded to their most current tracking code (Universal Analytics). Our JS no longer works with this new GA code so I'm wondering if any other customers are tracking anonymous leads this way AND using Google's latest Univeral Analytics code.