7 Replies Latest reply on Dec 1, 2016 2:00 PM by Sanford Whiteman

    Email Click Report discrepancies Marketo vs Google Analytics

      We are seeing big discrepancies in our email click-through data in Marketo versus UTM traffic data in Google Analytics.

       

      For example, Marketo reports 535 clicks and Google Analytics reports 115 users clicked through.

       

      There are these discrepancies on all campaigns in September/October.

       

      Has anyone had similar issues?