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Email Click Report discrepancies Marketo vs Google Analytics

Question asked by 71d1388bf09e5d3d3caf727be59210fed5491cb6 on Nov 30, 2016
Latest reply on Dec 1, 2016 by Sanford Whiteman

We are seeing big discrepancies in our email click-through data in Marketo versus UTM traffic data in Google Analytics.

 

For example, Marketo reports 535 clicks and Google Analytics reports 115 users clicked through.

 

There are these discrepancies on all campaigns in September/October.

 

Has anyone had similar issues?

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