Are you still seeing this behavior? It sounds like you have a hidden trap link setup that a human wouldn't click but only a bot would. If so, and if you are filtering out to exclude those clicks, it seems that the only way a bot would be working around that is that they don't actually click all the links in the email.
This would be odd behavior indeed though for a bot that is designed to provide spam protection and security.
I'm guessing you've already checked to see if it was a few leads clicking many times that are skewing the results?
Hi Jon - thanks for your answer. Yes, I tried looking for times clicked and
most of the clicks are only once or twice... definately not the usual
behavior.. I agree this is odd.
I noticed they are clicking mostly at the first link they encounter. So
I've created a logo with a link to the homepage and measure my "real"
Call-to-Action only, assuming they haven't clicked my trap as well.
Other than that - I have no clue and Marketo Support said they can't
explain it. But I can clearly see that the numbers in Google Analytics are
On Thu, Jan 5, 2017 at 9:51 PM, Jon Bjornn <firstname.lastname@example.org>
We just ran a test of some of this behavior, and while some spam defense systems click all links in an email, the ones we saw most clicked only 1 link, a single time - our main CTA link.
So this is different from what you are seeing. Only the ones that click all links have been clicking on our homepage link in our top logo.
It seems the more sophisticated filters can differentiate between the main CTA link and avoid clicking links in the footer and header of an email. For what it's worth, the only two text links in this email were the CTA and a mailto: link. The others were all linked images so maybe that's why.