5 Replies Latest reply on Dec 15, 2016 9:29 AM by Chris Willis

    Marketo contractor

      Hi - does anyone in the Marketo community know a great Marketo freelance contractor that is also proficient in Salesforce? We are looking for someone to help us implement a few things.

       

      Thanks,

        • Re: Marketo contractor
          Riz Alvi

          Hi Ashley,

          I know someone, can you explain the task in detail? Please reach out to me via phone (206-290-9612)

          Thanks

          Riz

            • Re: Marketo contractor

              Hi Riz - we need help with a few things, listed below.

               

              *1. Marketo *

               

                 1.

               

                    Utilize Marketo sales enablement functionality

                    1.

               

                       Lead scoring (automate)

                       2.

               

                       Marketo Sales Insight

                       3.

               

                       Interesting moments (leads and contacts)

                       2.

               

                    Overall program set-up to understand marketing impact & acquisition

                    3.

               

                    Run lists directly in Marketo

                    4.

               

                    Overall campaign management

                    1.

               

                 Reporting

                 1.

               

                    Lead source reporting by acquisition type and source

                    1.

               

                       Cost per lead, ROI

                       2.

               

                 Overall marketing-sales funnel

                 1.

               

                    Lead source structure

                    1.

               

                       Acquisition type - webinar, SEM, Website, Trade Show

                       2.

               

                       Acquisition source - MACRA Webinar, ACCC Dinner

                       1.

               

                          KPIs: Leads acquired, CPA, qualification rate by source, win

                          rate by source, velocity of the funnel by source

                          3.

               

                 Nurture programs

                 1.

               

                    Nurture program for middle and top of funnel (A-Z set-up)

                    2.

               

                    Review bottom of funnel nurture program (6C-Cold)

                    4.

               

                 Marketo-SFDC

                 1.

               

                    Utilize campaign influence on opp page for tracking marketing

                    influence

                    2.

               

                    Utilize contact roles on opp page

                    3.

               

                    Feedback loop on engagement activity to Sales and Accounts

                    1.

               

                       Dashboard in SFDC for Sales to understand prospect engagement

                       4.

               

                    Sync’ing new leads w/ appropriate lead source

               

               

              On Tue, Nov 29, 2016 at 5:50 PM, Riz Alvi <marketingnation@marketo.com>

            • Re: Marketo contractor
              Devraj Grewal

              Hi Ashley Binford , you can receive better traction on this job opening if you post in Job Opportunities.