I don't have an answer for you on the Unsubscribe function, however for your first question, you need to first create a form with custom fields in Facebook. Once your form is published on Facebook, you will see the custom field(s) in the dropdown menu in Marketo.
I've tried that already and I still can't see any new fields other than the ones have Facebook by default like for instance:
What are you looking for
What is the problem
Time to Purchase
Time to Join
Size of Budget
Health Insurance Coverage Status
Do you know if I need to do anything after the form is created to bring that field into the dropdown menu where you select the facebook field you want to map?
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I had the same issue and had to put in a ticket with Marketo. They did say that multiple customers were experiencing the same issue. I had to completely delete the FB integration from Launchpoint services and re-install it. Now, the fields are showing up.
I am able to see the fields from Facebook. However we still can't see the consent checkboxes so we can handle the opt-in/opt-out preference. Are you able to map a consent checkbox to a field in Marketo? By looking at the payload on the Facebook for developers tool it seems that the consent checkbox data is sent in a different section outside of the form's fields. I'm wondering if Marketo only pulls the data coming on the form field's section.
I have not tried mapping the consent checkbox data. Your account manager should be able to help escalate a case for this with support.
After a lot of back and forth with Marketo support, I am able to see the value of the consent checkbox now in Marketo.
The only challenge is that the only way to map that value is through the label of the checkbox. Instead of using an ID, the value of the checkbox is sent using the label assigned to it.
Apparently Facebook is sending the data in this way and they will have to apply a fix to allow the use of an ID to send this value.