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Google Analytics and Marketo Integration

Question asked by Erik Heldebro Expert on Nov 22, 2016
Latest reply on Nov 12, 2018 by Volodymyr Khomichenko


Any tips on best practices or personal experiences/challenges to share when integrating Marketo with GA? I have read through this great post on the Champion blog a while ago: Google Analytics and Marketo: Events and Forms and APIs, Oh My!


It's great but there are also quite a few other posts about linking GA Client ID to the Lead ID via JavaScript to a form hidden field.


What would be the most efficient way to do the linking between both IDs? Any cool solutions anybody would want to share that they achieved with the API and Webhooks?