This content has been marked as final.
Show 1 reply
-
Re: Closed Loop Reporting, Attribution, ROI
Digital PiNov 20, 2016 9:41 PM (in response to Sara Greaves)
1 of 1 people found this helpfulI don't have any pretty visuals but here are the definitions that I use.
closed loop reporting - any metric that marketing is looking at (i.e. lead sources, channels, specific trade shows, etc) and tying it to the outcome on the sales side i.e. meetings, pipeline, closed revenue
attribution - (i.e. First touch and multi touch) How do you attribute pipeline and revenue back to marketing programs and initiatives i.e. distribution of credit or proportion of credit. This is more specific to opportunities.
ROI - return on investment - Revenue obtained from program/cost of program - this would be a number like 10X or 5X on a specific marketing program or channel.