2 Replies Latest reply on Nov 21, 2016 6:48 PM by Michael Ramos

    Black Friday & Cyber Monday Strategy

    Michael Ramos

      Let's say I am late to the Black Friday Campaigning. Very Late as in I would have liked to have primed the client weeks ago leading up to Black Friday and Cyber Monday.

       

      Now I am scrambling. I have 4 prepped and I am looking for a sequence strategy.

      Is any of this logical?

       

      1. Tuesday message "Offer lasts all week ends Midnight Black Friday"
      2. Wednesday message "Get Black Friday savings today and ends Midnight Friday"
      3. Friday message "Best price is today........... PS We have decided to extend the offer to Cyber Monday"
      4. Sunday message "Cyber Monday is tomorrow. The deal ends end of the day tomorrow"

      Thoughts? Suggestions?

        • Re: Black Friday & Cyber Monday Strategy
          Chris Staikos

          I don't think E-mail #3 is a good way to go. It's a mixed message that tells them buy today but don't because the deal is still good later.

           

          I might send #3 Best Price today on Friday and make #4 Deal held over, due to popular demand we are extending the sale until Monday. You could send that Saturday. Than maybe a Monday (or stay Sunday) Today/Tomorrow is your last chance for deals e-mail.

           

          1. Tuesday message "Offer lasts all week ends Midnight Black Friday"
          2. Wednesday message "Get Black Friday savings today and ends Midnight Friday"
          3. Friday message "Best price is today."
          4. Saturday message "We have decided to extend the offer to Cyber Monday"
          5. Monday message "Cyber Monday is today. The deal won't be held over Ends Midnight"
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