1 of 1 people found this helpful
The major thing I noticed is that it simply makes the data 'prettier.' If you have RCE you can already get all of (or at least almost all of) the data, and even dive deeper into it. Email Insights, unfortunately, focuses more on the vanity metrics of individual emails. It doesn't give much more in the way of performance of marketing campaigns as a whole.
That being said, it does make it easier to look at the performance of your email content based on some various segments you identify. Is your content performing the same across industries, place in funnel, location, etc. You can do that already, but this makes it easier to visualize that data.
Do you know how it measures the state?
2 of 2 people found this helpful
As Brent mentions, it's basically prettier data. The other thing I've noticed is the speed - it tends to load a little quicker than typical email performance reports you're querying.