5 Replies Latest reply on Nov 17, 2016 11:24 AM by Sara Greaves

    Do you use lead status programs  in conjunction with lead scoring programs?

      Hi There,  we have just revamped our behavioral and demographic lead scoring programs. I'm wondering though if we should also implement a lead status program as well so we can explicitly move lead status from Known --> Engaged --> MQL and so on based on a combination of behavioral and demographic scores? Any best practices or suggestions would be appreciated.