6 Replies Latest reply on Nov 15, 2016 9:03 AM by Josh Hill

    Emails sending to opt out leads

    Kim Gandy

      Any thoughts why marketing emails would be sending/delivering to opted out leads? Shouldn't Marketo automatically exclude these leads from qualified lead list? If not, do I need to add opt out, unsubscribe, marketing suspend = false to EVERY campaign?

        • Re: Emails sending to opt out leads
          Josh Hill

          Without knowing more about an incident, this is hard to say.


          Non Operational Emails will NOT be sent, regardless of the smart list to:

          • Durable unsubscribed
          • Unsubscribed=T
          • Suspended=T
          • Invalid=T
          • Blacklisted=T


          Operational Emails can go to

          • Unsubscribed=T
          • Suspended=T


          I've seen incidents where lead data is funny:

          • lead uses two variations of the same email box: josh.hill vs. joshua.hill@ which are treated DIFFERENTLY in Marketo.
          • lead thinks they unsubscribed, but did not (always hard to trace)
          • lead replied to unsubscribe, but no one checked this.
          • sales is using a separate system like Salesloft that isn't synced.
          • random behaviors that may or may not jive with expected behavior in Marketo.
          • Merged records.