1 of 1 people found this helpful
Marketo "inferred company" field is extracted from public WhoIs databases, that provide the actual company names only for very large ones. This is not Marketo's fault, this is what the public database offer.
Now, there are indeed some vendors who maintains a more comprehensive database of IP-company data that will be much more valuable and actionnable than the public ones. Marketo RTP is one of these vendors, (RTP is NOT using the WhoIs database but really has it'w own DB). There are many other vendors out there on this niche and I encourage you to look into local vendors if you are looking for something specific to Germany.
So, no, you assumptions that RTP database is the same as the DB used for inferred company field is not correct
And you can also vote here: Use RTP IP database in addition to DNS lookups to set inferred company
Thank you very much for the information! We are now checking out different local vendors and will probably also use RTP soon.