We are looking to better streamline our marketing tracks and wanted our prospects to self identify versus us pulling lists from our database and adding those people to a marketing campaign track. If you have set something list this up, I'd love to hear your process/rules you've set up.
Here are some of my questions:
- What prospect behavior would you consider a trigger to be added to a campaign track? (ie downloading a resource from the website, interacting with X campaign, visiting X page Y number of times, etc.)
- What rules do you set up so that they are only in ONE track at a time? I'm worried that if they perform multiple behaviors they could "qualify" for several tracks.
Any best practices out there? Help...