Date: Tuesday, November 15, 2016, 12:00pm - 12:45pm
Six Steps to Trash Your Bad Data
Is your database overloaded with junk? Is your Marketo database size over the limit? Learn strategy and execution tips to get the dirt out of your data and to develop a best practice data retention policy. The 6-step Gold Nugget process will help you strategize on what to data to keep and what data to let go---and how to do it.
Speaker: Jeff Coveney, President, RevEngine Marketing
The Omega Project – Harnessing The Details Buried In Marketo’s Lead Activity History
Working in Marketo can sometimes feel like you’re working inside a black box where you have to guess what caused something to happen – or not happen. Two years ago, the experts at Digital Pi kicked up The Omega Project to create a first-of-its-kind app that lets you see your Marketo lead activities in a whole new way that traditional analytics tools can’t. Omega’s simple charts help you find performance bottlenecks, understand what’s moving scores, how many touches it takes to get to an outcome and more.
Speaker, Ryan Vong,CEO, Digital Pi
We hope you can join us on the Webinar,
Paul Green and Jody Spencer, BMUG Co-Chairs