Interesting moments for custom activities

Dan_Stevens_
Level 10 - Champion Alumni

Interesting moments for custom activities

We've created a custom activity in Marketo so that we can track video views (Brightcove integration).  The following constraints are available when applying this trigger:

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We've defined the IM flow step as follows:

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But all that gives us is "Watched video: Brightcove Video View".  Can we pull in any of the custom attributes (or even the web page that the video was served from) within the IM details?

8 REPLIES 8
Justin_Norris1
Level 10 - Champion Alumni

Re: Interesting moments for custom activities

Dan Stevens

From memory when I tested this, none of the other trigger tokens work for custom activities. It's a real shame. Test again to be sure but I am 95% positive.

Dan_Stevens_
Level 10 - Champion Alumni

Re: Interesting moments for custom activities

You're right.  I just tried it with {{trigger.Video Name}} and received this:

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Dan_Stevens_
Level 10 - Champion Alumni

Re: Interesting moments for custom activities

An idea has been created to support this capability:

Dave_Cunningham
Level 4

Re: Interesting moments for custom activities

Thanks Dan. I've gone ahead and voted that one up.

I'm curious, what has your experience been like with the Brightcove integration? There are surprisingly not too many posts on the topic here. I'm wondering if it is a good/reliable integration overall? On the surface it looks good and I'd love to get the video play data into Marketo, but we are always running into sync issues with Launchpoint partners (e.g., WebEx).

Dan_Stevens_
Level 10 - Champion Alumni

Re: Interesting moments for custom activities

Hi Dave - it's been working well for the most part.  We did have a period of a few months where no data was being tracked in Marketo as a result of some code changes on the BC side (without them telling us what they had done).  Also, since this only works with KNOWN users on our site, the percentage of users where this insight exists is quite small compared to a overall video engagement.

Here's the information that gets passed to Marketo each time there's known activity:

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Which allows us to have threshold-based lead scoring for videos:

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SanfordWhiteman
Level 10 - Community Moderator

Re: Interesting moments for custom activities

Also, since this only works with KNOWN users on our site, the percentage of users where this insight exists is quite small compared to a overall video engagement.

There seem to be a few distinct gaps with this integration (and why I always use Munchkin for video logging instead).  Have you tested to see if, with Unknown Viewers also selected, once-anonymous activities are successfully flushed to Marketo after the session is associated?

Dan_Stevens_
Level 10 - Champion Alumni

Re: Interesting moments for custom activities

We use the REST API for the integration - alongside the Audience module.  And yes, prior anonymous video views do get pulled into known activity records when the user becomes known.

Integrating Video Cloud with Marketo Using the REST APIs | Brightcove Learning

Dave_Cunningham
Level 4

Re: Interesting moments for custom activities

Thanks Dan. Nice to hear that you feel it's working well for the most part. We are going to give it a go ourselves. I try to do as much homework as possible before enabling any of the Launchpoint integrations. They all sound amazing on paper, but the devil is in the details!