0 Replies Latest reply on Nov 7, 2016 1:54 PM by Danielle Pata

    Marketing Automation Manager / Architect at Ensono - Chicago Area

    Danielle Pata

      Ensono collaborates with its clients to deliver progressive IT solutions to help them operate their infrastructure for today and optimize it for tomorrow. We specialize in supporting mission-critical workloads for the world’s most successful companies. Ensono works across all platforms – mainframe to cloud, and everything in between. We are ranked by Information Week 500 for our technology innovation and by the Uptime Institute for 100% availability. Ensono has 700 associates and is headquartered in greater Chicago, Ill. Visit us at www.ensono.com.

       

      This role will work in a fast-paced marketing centric environment, interfacing with global marketers, and agency contributors, to orchestrate their various ROMI (Return on Marketing Investment) tracking initiatives for overall digital campaign effectiveness.

       

      Responsibilities will include:

      Develop strategy and roadmap for digital marketing execution, including lead nurture track development, and marketing automation for campaign setup/reporting

      • Project management: call for content process, review inputs, manage deadlines, collate and identify audience details, draft initial business rules and confirm accuracy of content based on business rules; directly liaise with marketing and operational team members to address needs and coordinate both local and global dependencies

      • Onboard new email nurture programs, including gathering and building requirements and driving deliverables based on key milestones

      • Flag and follow up appropriately on items requiring outreach across other virtual teams, field and/or other marketing

      • Ensure content template is updated and accurate on an ongoing basis

      • Engagement with internal teams and/or creative agency for email design and content development

      • Ongoing management and optimization around nurture and lead process against objectives

       

      Contact Rick Merriman at richard.merriman@ensono.com for more information.