6 Replies Latest reply on Nov 16, 2016 11:12 AM by Brent Levi

    Lead Scoring: Firmagraphic vs Engagement scores

      As we know, Total Lead Score = Firmagraphic Score + Engagement score


      Here's a situation:



      Scenario 1: High Firmagraphic Lead Score

      Scenario 2: High Engagement Lead Score

      While the TOTAL Lead Score is less in Scenario 2, it still shows high level of engagement.

      Can we partition/categorize lists based on Firmagraphic and Engagement scores separately because total lead score could be misleading. This way one would not "sideline" even a lesser lead score (as in Scenario 2)


      I want to discuss how we can create a LEAD SCORING MODEL that takes both these scenarios into account