2 Replies Latest reply on Oct 27, 2016 12:13 PM by Sanford Whiteman

    Marketo Youtube tracking : how to get likes, dislikes & number of views within Marketo ?

    Mathias Saint Jean

      Hi Community,

       

      First of all, I would like to say that we just implemented a way to track the interaction with our embedded Youtube videos using this method and it works like a charm !

       

      But I am curious to know if there is a way to obtain the number of likes, dislikes and views attached to a video so that we can use those data within our smart campaigns (trigger when a video reaches a certain number of views for example,etc.).

       

      Has anyone already tried to achieve this goal ?

       

      Your coments and suggestions will be greatly appreciated !

       

      Thanks a lot.

       

      Mathias.

        • Re: Marketo Youtube tracking : how to get likes, dislikes & number of views within Marketo ?
          Erik Heldebro

          Hey Mathias,

           

          Maybe try to access the YouTube API, found example below here: https://developers.google.com/youtube/v3/getting-started

           

          I'd see it as similar to the GA API access to Get/Post specific data via Webhooks between GA/Marketo.

           

          Example:

           

          URL: https://www.googleapis.com/youtube/v3/videos?id=7lCDEYXw3mM&key=YOUR_API_KEY
              
          &part=snippet,contentDetails,statistics,status


          Description: This example retrieves a video resource and identifies several
                       resource parts that should be included in the API response
          .

          API response:


          {
          "kind": "youtube#videoListResponse",
          "etag": "\"UCBpFjp2h75_b92t44sqraUcyu0/sDAlsG9NGKfr6v5AlPZKSEZdtqA\"",
          "videos": [
           
          {
            
          "id": "7lCDEYXw3mM",
            
          "kind": "youtube#video",
            
          "etag": "\"UCBpFjp2h75_b92t44sqraUcyu0/iYynQR8AtacsFUwWmrVaw4Smb_Q\"",
            
          "snippet": {
             
          "publishedAt": "2012-06-20T22:45:24.000Z",
             
          "channelId": "UC_x5XG1OV2P6uZZ5FSM9Ttw",
             
          "title": "Google I/O 101: Q&A On Using Google APIs",
             
          "description": "Antonio Fuentes speaks to us and takes questions on working with Google APIs and OAuth 2.0.",
             
          "thumbnails": {
              
          "default": {
               
          "url": "https://i.ytimg.com/vi/7lCDEYXw3mM/default.jpg"
              
          },
              
          "medium": {
               
          "url": "https://i.ytimg.com/vi/7lCDEYXw3mM/mqdefault.jpg"
              
          },
              
          "high": {
               
          "url": "https://i.ytimg.com/vi/7lCDEYXw3mM/hqdefault.jpg"
              
          }
             
          },
             
          "categoryId": "28"
            
          },
            
          "contentDetails": {
             
          "duration": "PT15M51S",
             
          "aspectRatio": "RATIO_16_9"
            
          },
            
          "statistics": {
             
          "viewCount": "3057",
             
          "likeCount": "25",
             
          "dislikeCount": "0",
             
          "favoriteCount": "17",
             
          "commentCount": "12"
            
          },
            
          "status": {
             
          "uploadStatus": "STATUS_PROCESSED",
             
          "privacyStatus": "PRIVACY_PUBLIC"
            
          }
           
          }
          ]
          }

          • Re: Marketo Youtube tracking : how to get likes, dislikes & number of views within Marketo ?
            Sanford Whiteman

            The problem isn't gettng the statistics on a video, which is easy enough using the YouTube Data API and your language of choice.  The questions are What app is going to run that task? and Where is the data going to go?

             

            Aside from needing a task runner (since Marketo itself won't poll for stats updates), remember that Marketo triggers run in the context of a single lead unless you make an API call that results in list-level/bulk-level activities.

             

            So the question really is less how to obtain the data and more "what would you do if you had that data"? Imagine you had the stats in a spreadsheet right now as we speak... what would be your plan of attack for importing and actioning it in Marketo?