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I too was surprised by the lack of emphasis on the non-profit world, especially given how much they are usually highlighted at events like Dreamforce.
Maybe there really aren't that many non-profits using Marketo?
I think there are quite a few, though maybe they can't afford to attend the conference. I've created a new group on LinkedIn for non-profit users: https://www.linkedin.com/groups?home=&gid=8114683&trk=anet_ug_hm