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I work on my Marketing Ops teams and we use LookBookHQ, the content, etc... is created by our campaigns teams and they done initial setup, our teams does more of the mechanics part and making sure connection between it and Marketo works. I deployed in a Engagement program, which was a very difficult process but it works well now it's deployed, when LookBookHQ talks about Nurture campaigns, they really mean Drip Campaigns, this was major for us as the documentation is focused around the default Marketo asset. Take a look at the Marketo Resources they have online: Marketo Resources - LookBookHQ Knowledge Base - Confluence. Also note our LookBookHQ is quite content heavy, so sometimes people don't binge as much as we'd like, a good LookBookHQ should consist more of bitesize content which allows bingeing (bingeing is the LookBookHQ buzzword for people who consume lots of content).