AnsweredAssumed Answered

Discrepancy between email opens in report vs. smart list

Question asked by Diane Schmid on Oct 24, 2016
Latest reply on Sep 13, 2018 by Sanford Whiteman

Not sure if anyone else has experienced this before, but in my email performance report the open count is at 3,238 as shown below:

However, when I run a smart list using the opened email filter, I get a lead count of 3,190. So is the 3,190 the unique opens where the 3,238 is the total opens? And if so, is there an easier way to arrive at the unique opens besides running a smart list?

Outcomes