Zephyr Health is a fast-growing technology company that is breaking new ground in the Life Sciences industry with innovative big data visualization and analytics applications. In order to really help our customers with connecting their therapies to people in need, we know it takes an entire team working and playing together. While we value hard work and dedication, we also believe in making time to laugh and learn. If you’re looking for a fast-paced, high-energy, fun, and positive team experience, working with a wide variety of exciting and complex data, then join us in building great products that really make a difference for our users.
What will you do?
As a Commercial Operations and Sales Enablement Manager you will manage the end-to-end demand generation process to grow the sales pipeline and support sales enablement through direct and indirect sales channels. You will collaborate with sales, marketing and customer success to ensure alignment around the use of Marketo and Salesforce for improved efficiencies. Key responsibilities include:
- Lead generation and campaign management
- Assist in design and management of all automated outreach campaigns, lead scoring, lead generation and nurture campaigns to drive quality leads to sales and manage flows through Marketo and Salesforce
- Work with product management, sales, content, customer success, and business development to coordinate campaigns and ensure effective communication streams to target personas and markets
- Build landing pages, create email and Marketo forms and send emails leveraging email marketing best practices and effectively use UTM codes to track content and channel effectiveness.
- Work closely with sales to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes for better lead routing and qualification
- Collaborate with creative/branding to develop assets such as email headers, email templates, and landing page templates
Commercial Automation & Reporting
- Assist in design and delivery of sales & marketing reporting, dashboards and analysis on campaign performance, sales performance, conversions, attribution and effectiveness
- Manage the setup, maintenance and optimization for all marketing automation through Marketo and the sync to Salesforce
- Be the sales and marketing funnel expert and improve targeting by continuously improving the database quality using tactics such as data enrichment, list segmentation, and batch list loading.
- Diligently measure the results of all campaigns, from lead creation through sales close, providing execs reports and dashboards
- Optimize lead flow process and ensure integrity in the sales funnel
- Prioritize and execute on existing and ad hoc requests made from marketing and sales to facilitate revenue growth
Sales Enablement
- Help solve problems throughout commercial activities as they arise
- Support key commercial activities including territory creation, sales commission management and sales forecasting
- Assist in driving improvements to sales process and enablement
- Help build lead qualification and demo delivery program for sales representatives
- Work with sales, marketing and customer success to identify new enablement resources (presentations, videos, etc)
- Assist in new hire onboarding and sales training
- Assist with market and competitive landscape research
- Assist with the development of content marketing campaigns
- Assist with events and tradeshow presence, working with marketing and sales to coordinate materials, presence, and media outreach
Why should you join the team?
- You love using data to build and execute successful commercial (sales and marketing) programs
- You want to be part of a fast-paced, high-energy, fun and positive cross-functional team
- You love learning and have a high level of curiosity
Qualifications
- 3+ years’ experience in marketing operations, marketing programs and digital marketing in the B2B space
- Marketo and Salesforce power user (Marketo or Salesforce Certified a plus)
- Demonstrated analytical approach, understanding of core sales, marketing and pipeline metrics
- Ability to deliver results in a fast-paced, high-growth environment
- Flexibility to quickly adapt and align with business needs
- Excellent problem solving skills
- Logical, thorough, rigorous and detail oriented approach
- Systematic and strategic thinker
- Organizational skills to manage multiple projects with flawless execution
- Possess a high degree of initiative, self-motivation and resourcefulness
- Excellent written and verbal communication skills
Nice to have
- Salesforce certification
- Marketo certification
- Experience working in the pharmaceutical or medical device industry
Logistics
- Must be legally able to work in the US and located in the SF Bay Area
- Some travel within Western Region may be required (<25%)
- No agencies
Apply on company website - www.zephyrhealth.com
https://zephyrhealth.bamboohr.com/jobs/view.php?id=17
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