5 Replies Latest reply on Oct 26, 2016 8:27 AM by Justin Norris

    Smartlist strategy

    Christoffer Larsen

      Hi All,

       

      I'm working on a "list strategy" for a large company, and wondering if there are some best practises out there for what list are needed?

       

      I was thinking about the general list with some of the lists mentioned below:

       

      - Subscripers.

      - Unsubscripers

      - Leads

      - Prospects

      - Customers

      - Invalid customer data 

       

      But I would also like to have persona list that we can use in each step of the funnel, fx.

       

      Persona A - TOFO stage

      Persona A - MOFO stage

      Persona A - BOFO stage

       

      Do any of you guys have some smartlist best practise, regarding what list but also the naming and folder structure, that I experience is very important when working with Marketo.

       

      Hope you can help

       

      P.S. I also assume that these list should "live" in the lead database, please correct me if I'm wrong.