5 Replies Latest reply on Oct 26, 2016 8:27 AM by Justin Norris

    Smartlist strategy

      Hi All,


      I'm working on a "list strategy" for a large company, and wondering if there are some best practises out there for what list are needed?


      I was thinking about the general list with some of the lists mentioned below:


      - Subscripers.

      - Unsubscripers

      - Leads

      - Prospects

      - Customers

      - Invalid customer data 


      But I would also like to have persona list that we can use in each step of the funnel, fx.


      Persona A - TOFO stage

      Persona A - MOFO stage

      Persona A - BOFO stage


      Do any of you guys have some smartlist best practise, regarding what list but also the naming and folder structure, that I experience is very important when working with Marketo.


      Hope you can help


      P.S. I also assume that these list should "live" in the lead database, please correct me if I'm wrong.