Hi Valerie, check out these two posts about how to tackle bounces and unengaged users! These were helpful with building out some cleanup campaigns in our instance. How you remove them from email is up to you. You can add them to a suppression list, mark them as invalid, or even remove from Marketo or CRM.
1 of 1 people found this helpful
What I have implemented is that we mark a lead "email invalid" if they have soft bounced 4 times.
The trigger I use is:
"Email Bounces Soft"
"Email: is any"
"Min. Number of Times: 4"
with the filter:
"Email Invalid: false"
The flow is:
"Change Data Value"
"Email Invalid: New Value: True"
We also mark all email invalids as "marketing suspended".
2 of 2 people found this helpful
This is great, I would only add to have a reason code for the email invalid cause and a email invalid date field to timestamp the invalid. Adding these fields makes searching and investigations after the fact much easier to conduct.