Helen Abramova

Exploring B2B Account-based Marketing (ABM) Meetup

Discussion created by Helen Abramova Champion on Oct 19, 2016

Currently a hot topic in B2B marketing, it’s a strategic approach that B2B marketers use to support a defined set of target accounts, including strategic accounts and named accounts. ABM supports the full customer lifecycle from growth to retention and customer loyalty. During this special evening, you’ll get to learn from 2 of the leaders in ABM. We’ll feature presentations from Jason Jue, CMO of Reston’s own Triblio and Jessica Fewless, Account-Based Marketing Strategist for Demandbase.