2 Replies Latest reply on Oct 17, 2016 12:03 PM by Josh Hampleman

    Static Content with Dynamic Links

    Josh Hampleman

      Best title I could think of

       

      Trying to figure out a way to make it so that the links in the emails we send reference the information of the day it's sent without having to manually change the link itself for future sends.

       

      Backstory -

      We currently use links in our emails that reference the newest material of that piece (The link itself is static but the content is dynamic).  Our Compliance Team would like us to change our process so that if we are ever questioned about an email we can pull it up and the link will reference the material from the day it was sent rather than the newest material.

       

      Problem/Question-

      The only solution we can currently come up with is to make the links in each send specific to the individual piece of material.  While this seems like a rather simple fix it would add a decent amount of time that we do not have to spare.  Is there a process that we are overlooking that could help us fix our issue?  Is there a way that we could have it all - links that don't need to be changed but continue to reference the material it originally referenced?

       

      Thank you for any advice or direction.

        • Re: Static Content with Dynamic Links
          Sanford Whiteman

          If http://example.com/?latest always gives you the latest content, there's no way to freeze the underlying content in time.  This is way outside of Marketo's control.

           

          Your developers should be able to use a date range to give you the latest before a given timestamp.  Then you can add ?timestamp={{System.DateTime}} to your links and (assuming the underlying content database is never backfilled or purged) reproduce what the lead would have seen at a certain point in time.  It still is not a strict snapshot for compliance purposes, but your legal team may still find it sufficient.

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