13 Replies Latest reply on Sep 29, 2016 7:18 PM by Sanford Whiteman

    Email Personalisation - Bad Data

    Colin Ryder

      Hi guys


      Like a lot of you we use the standard lead.first name token for email personalisation in either the body (common) or sometimes in the subject line.


      Example; Dear {{lead.First Name:default=Sir/Madam}}


      For small blasts this is fine because we can check the data prior and make sure it's one or the other but what do recommend to use/fix when you have bad data such as someone's first name being one character or common rubbish such as "Test" or other examples


      ie. T Smith. > this would show as "Dear T"


      Test Test > this would show as "Dear Test"


      I'm pretty sure there were some great recommendations on here but I couldn't find them when I did a search.


      I know we can use Email Scripting (not using it yet ) for fixing issues with capitals etc. I wonder if we could use something like that for this as well.


      Any suggestions, most welcome






      ps - I did think we could suspend anyone with "Test" or something so they wouldn't receive emails - thoughts on this - and is there a common list someone could share