It was pointed out to me today that the cost of the ABM solution is not only priced by number of accounts, but also number user seats. Since ABM will be a very integral part of our overall environment, our assumption was that all Marketo users would have access to the new ABM capabilities (primarily engagement (ability to leverage the new triggers/filters/flow steps) and reporting/dashboards). In addition, those that don't have seats in Marketo - such as our sales/account teams and sales/marketing leadership - have a lot of interest in the reporting/dashboards (which I heard would be available in v2 via some sort of browser plug-in). My questions to the product team are:
- What does it mean to have a "seat" in ABM?
- What sort of capabilities will be missing if we don't provide a seat to one of our country marketers who work in Marketo?
- Are seats also needed for our stakeholders using the browser plug-in?