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What does a "seat" in ABM give users (vs. not having a seat)?

Question asked by Dan Stevens. Expert on Sep 22, 2016
Latest reply on Sep 23, 2016 by Dan Stevens.

It was pointed out to me today that the cost of the ABM solution is not only priced by number of accounts, but also number user seats.  Since ABM will be a very integral part of our overall environment, our assumption was that all Marketo users would have access to the new ABM capabilities (primarily engagement (ability to leverage the new triggers/filters/flow steps) and reporting/dashboards).  In addition, those that don't have seats in Marketo - such as our sales/account teams and sales/marketing leadership - have a lot of interest in the reporting/dashboards (which I heard would be available in v2 via some sort of browser plug-in).  My questions to the product team are:

  • What does it mean to have a "seat" in ABM? 
  • What sort of capabilities will be missing if we don't provide a seat to one of our country marketers who work in Marketo?
  • Are seats also needed for our stakeholders using the browser plug-in?

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